ALEXANDRA ICART

DESIGNER

"Today the face of Luxury has changed... it looks much younger!" - joked designer Alexandra ICART from Monte-Carlo at a press conference dedicated to the launch of her new collection.

She is an artist whose artistic vision marries denim rugged charm with baroque embroidery opulence. Her signature piece—a re-imagined denim jacket adorned with intricate gold thread work—has become the talk of fashion environment and the must-have item for those in the know.

Perhaps that’s why Alexandra's original jackets have already been spotted on members of some famous families, from the Middle East to Monaco, where she lives. This “royal” seal of approval has elevated the NEO luxury brand from a fledgling to an emerging fashion star.

PALACE Collection

Where Baroque Grandeur Meets Contemporary Couture

Step into a world where history and modernity entwine. The PALACE collection by Alexandra ICART is a tribute to the lavish elegance of Baroque fashion, re-imagined through the lens of bold, modern artistry.

This creative concept is rooted in a unique fusion of French Haute Couture traditions and the contemporary spirit of denim. Drawing inspiration from the aesthetic richness of historical costumes — from opulent women’s gowns to the refined elegance of men’s military uniforms — designer re-imagines these elements in the NEO luxury style.

Each piece is a Wearable Art creation — an extraordinary fusion of denim, lace, antique embroidery, tapestry, gold-plated accents, and semi-precious stones. This combination of materials brings texture, depth, and storytelling to every garment.

Designed to bring the refined luxury of the past into today’s world, PALACE adds a touch of majestic charm to everyday life.

These one-of-a-kind pieces celebrate individuality, craftsmanship, and the timeless beauty of fashion as an art form.